Marsha Shandur

In Episode 11, host Trevor Currie talks to Marsha Shandur, a networking and storytelling coach from YesYesMarsha.com about the importance of networking and storytelling and how to do both well.

Listening Notes:

1:14	Trevor asks Marsha how she explains what she does when people ask that inevitable question. Marsha shares that the answer always depends on the context.
2:25	Marsha explains why she loves teaching people how to network more comfortably and tell stories in a more compelling way.
6:35	Trevor asks Marsha how people can introduce themselves and talk about what they do in a way that ignites interest, fosters conversation and builds relationships.
7:37	Trevor and Marsha discuss how to take the dread out of networking so it can be more enjoyable and fruitful.
10:02	Marsha shares why most people hate networking and how you can shift your mindset and approach to connect and communicate more effectively.
10:58	Marsha explains why “selling yourself” is not the way to excel at networking.
12:12	Trevor asks Marsha how she helps her clients garner the confidence they need to approach the people they’d most like to meet.
14:45	Trevor shares how he noticed that his approach to networking is different when he’s speaking at an event versus attending, and how noticing that difference changed how he now networks at every event he attends.
16:53	Marsha suggests that the most important thing you can do when you want to connect with important people is to show genuine interest in them. Powerful networking is about inquiry not broadcasting.
18:29	Trevor asks Marsha what tips she has to help people stop thinking about what they’re going to say next and focused instead on what the person they’re talking to is actually saying.
19:55	Marsha talks about the storytelling traps people often fall into and provides a variety of tips on how to avoid those pitfalls so you can tell more compelling stories.
23:10	Trevor asks Marsha to further explain the different aspects of great storytelling: voice-over, montage and action.
24:30	Trevor and Marsha discuss the baby steps people can take to start improving the stories they tell when they present.
26:01	Marsha takes Trevor through an exercise to demonstrate how powerful stories are in conveying information and insight about people, places and situations.

You can learn more about the TED talk, books, podcasts and other links Marsha mentioned during the interview by visiting www.yesyesmarsha.com/trevor.

Bruce Sellery

In Episode 8, host Trevor Currie and guest Bruce Sellery have a wide-ranging conversation about the power of brevity in communication, the importance of preparation when you’re interviewing a guest or speaking and how to effectively engage an audience when your content is a bit dry or abstract.

Bruce is a personal finance expert, business journalist and best-selling author of Moolala: Why Smart People Do Dumb Things With Their Money and The Moolala Guide to Rockin' Your RRSP. He appears frequently on TV to talk about personal finance, he writes regular columns for MoneySense, Chatelaine and Today’s Parent and he’s a sought-after professional speaker. 

Listening Notes:

2:17	Bruce and Trevor discuss Bruce’s experience working at P&G early in his career and how it shaped his approach to communication.
5:06	Bruce talks about the magic of a Post-it Note when you’re developing (and working to simplify) your message.
6:16	Bruce outlines the steps he took to make the move from consumer packaged goods marketing to business journalism, including important conversations with two of Canada’s most prominent journalists and a powerful insight from a book.
10:46	Bruce talks about the lessons he learned—including the importance of preparation—from interviewing business leaders like Martha Stewart.
17:22	Bruce shares the process he uses to prep for an interview with a guest on a TV show or a panel at a conference.
19:10	Bruce shares for his tips on how to build rapport with senior business leaders before and during an interview or conversation.
21:28	Trevor asks Bruce for advice on how to prepare for a TV appearance or panel interview at a conference when you’re the guest.
26:08	Bruce provides some additional tips on how to put your best foot forward when shooting business videos.
27:53	Trevor asks Bruce how he engages audiences in topics that are dry, abstract and a bit inaccessible.
31:10	Bruce talks about his experience as a young speaker and the skills he’s developed over the years to build his confidence and capability as a professional speaker.
39:11	Trevor and Bruce talk about the importance of storytelling in compelling communication and how to tell a great story when you’re at the front of the room.
48:54	Bruce shares his thoughts on speaking and authenticity.

You can learn more about Bruce and his work on Twitter @brucesellery and at his website at www.moolala.ca.